This from what I have read was experimental marketing. I think its genius for using the “I’m feeling lucky” Google button which automatically shows the top result for the search term. He must have built up steam first before doing small press releases and using word of mouth to promote it. The guy who mimicked the Google search results made a convincing job of it. I thought it was worth mentioning for 2mins of amusement..

You must search for Find Chuck Norris from the Google Hompage. Then click the “I’m feeling lucky” button.

During my short search for this sweet Chuck Norris animated gif I found another worthy of inclusion.

Here it is